{"id":5673,"date":"-0001-11-30T00:00:00","date_gmt":"-0001-11-30T00:25:21","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T23:00:00","slug":"7-tips-to-help-you-get-a-sponsor","status":"publish","type":"post","link":"https:\/\/micksgarageblog.org\/7-tips-to-help-you-get-a-sponsor\/","title":{"rendered":"7 Tips to Help you Get a Sponsor"},"content":{"rendered":"

If you’re involved in Motorsport (or any sport really) chances are you will at some point be looking for financial assistance in the form of a sponsor. But just how do you go about\u00a0getting a sponsor and more importantly, how do you keep them happy once you have them? Well, that and a great many other questions will be answered at a new initiative run by Leo Nulty Promotions<\/a> on Tuesday March 1st at the Louis Fitzgerald Hotel in Dublin –\u00a0The Motorsport Sponsorship Bootcamp!<\/strong> The Bootcamp\u00a0is an intensive evening event \u00a0split into 4 modules, taught by two experts in sales, marketing and\u00a0sponsorship. \"7<\/a> From what we’ve seen and heard so far it looks like a fascinating event and we’ll certainly be heading along for a look. As sponsors ourselves we can certainly vouch for what the guys are saying. To give you a quick insight\u00a0into what you can expect, the key speakers Leo Nulty and Colin Lewis (more info on them at the bottom of the page) have put together\u00a07 quick tips to help you get a sponsor: <\/p>\n

Today it takes very little effort to send a message, a text or an email \u2014 consequently, sponsorship decision makers are inundated with an avalanche of requests, many of which are poorly pitched and targeted.\u00a0The business owner or the marketer who have their hands on the purse strings of a marketing budget are responsible to wisely invest every euro which they have or which has been entrusted to them. Can you imagine the number of times in a day they have to evaluate the authenticity of an opportunity? A lot is the correct answer. Everything from the local charity, to athletes, cycling, motor-racing – you name it, anybody with a high profile brand\u00a0has already been approached numerous times.\u00a0What is the natural human tendency to manage this? Walls go up, filters are put in place and people go into hiding.<\/p><\/blockquote>\n

7 Tips to Help you Get a Sponsor<\/strong> <\/p>\n

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  1. Spend less time online and more time meeting face-to-face.\u00a0 If you shake hands and look each other in the eye, your sponsorship prospect will instinctively feel they have a better handle on you and what you have to offer. An honest chat will encourage further conversation, allowing you to send a detailed offer or proposal, and ensuring it will be read.<\/li>\n
  2. By the time you have honed the offer that you are pitching to suit the company\/brand, you should have so much confidence in it, that should they not go for it, you should think that is a bad business decision for them. You should\u00a0 be offering them something clearly different (easy) and better (not so easy) than their alternative options.<\/li>\n
  3. Provide insights into your industry, and delineate a practical path for a sponsor to participate. Present the legitimate nature of your business, your current status, and the opportunity which exists for your sponsor. Be factual. Use authentic numbers to support your position.\u00a0 If you leave it to the potential sponsor to figure out how to make it work, it won’t work.\u00a0 They certainly don’t have time for that, nor edo they have the critical industry knowledge needed to make it work.\u00a0 That’s why they are listening to you.<\/li>\n
  4. Do exactly what you say you are going to do. Be realistic.\u00a0 Over-hyping an opportunity because of your excitement will instantly compromise your credibility.\u00a0 Effective marketers understand the real work, and hard effort it takes to produce results. They are highly keen to avoid hype.\u00a0 Let them make decisions on what is known, not what you think might happen “if” and “when”.<\/li>\n
  5. Know the cost for you to provide the benefits you are offering. This is the single most common mistake. You have a budget to meet, and if you underprice, marketers wonder how in the world you can provide all of those benefits for so little money.<\/li>\n
  6. Avoid over used, irrelevant terms and phrases. “Extreme”, “fastest growing sport” “revolutionise” – ugh, we’ve heard it all before.\u00a0 Find a more accurate description.\u00a0 Remember, you only get one chance, and any hint of deception is going to cause your contact to pull back.<\/li>\n
  7. Review your online profile.\u00a0 Is it reflective of your skill set, opportunities, and legitimate connections?\u00a0 Have you fostered real dialogue with some of your virtual contacts?\u00a0 If not, make it happen.\u00a0 You might find people who\u00a0can expand your opportunity, then again, you might become aware of those you are best to avoid.\u00a0 Clean things up.Everyone loves to work with enthusiastic people who are credible, hard working and enthusiastic.\u00a0 Be just that.\u00a0 Do your research, know the facts, build authentic relationships, and be considerate of other people’s time and money.\u00a0 That’ll separate you from the spoofers and chancers. Be professional – and you will be given the opportunity to be heard.<\/li>\n<\/ol>\n

    \"IMG_9455-Edit\"<\/a> In addition, here’s\u00a0just a small glimpse of what you\u2019ll learn at the Motorsport Sponsorship Bootcamp \u2026 <\/p>\n