In conjunction with Shark Week that is taking place on the Discovery Channel at the moment, the German marquee decided to go all out!
They have created a fully usable shark tank in the form of a Volkswagen Beetle so that even the most dedicated fans can fully experience the thrill of coming face to face with the feared fish.
We have to applaud Volkswagen's Marketing team on this one. Here is what the General Manager of the Marketing Team had to say “We wanted the integration to be authentic and fit naturally with the Volkswagen brand, imprinting our signature style on Shark Week. The Beetle shark cage plays on the silhouettes of two of the most iconic images, the shark fin and the Volkswagen Beetle.”