Yes Yes, you did read it right!

“Don’t Jerk and Drive” is the recent campaign run by the South Dakota Department of Highway Safety to try and emphasise the dangers of drivers jerking the steering wheel when driving in icy road conditions.

It appears however, the department found itself in somewhat of a sticky mess having to pull the campaign due to the innuendo associated with it. While the highway safety department believe it is a very important message they don’t wish for the innuendo to overshadow the awareness campaign. Secretary of the Department of Public Safety, Trevor Jones said “This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”

The department insist that the double entendre was intended as an attention grabber but had not foreseen it totally detracting from the main message and rubbing up the public the wrong way.

I’ll leave you to make up your own mind on the marketing material used, but I for one am certainly thinking about the dangers of driving in icy conditions!

Words by Lisa, That’s What She Said!